Why you need a website for your business
Business these days is highly digital.
Using the capabilities of the internet, we can communicate with other people across the world in real-time, without having to board a plane or boat, or having to drive to wherever they are.
Resultantly, we can pitch our ideas, goods, or services; negotiate, receive payment, and ship orders to clients in a matter of minutes – conducting business effectively within the comfort of our offices or homes.
To do this, however, you need a website.
Why exactly do you need a website for your business? Here are 10 reasons :
1. Online office
Your website functions as an online office for your business, in a summarized, highly portable format.
People from all over the world can visit your office and see what you have to offer just by typing your domain name into a browser.
And just like that you have a global audience of billions, with no limitations to the number of people you can reach.
2. Credibility badge
These days, the first thing people ask for when you talk about your business is your website.
84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles.
If you’re a company trying to get investors or market share, you will run into this request almost every time.
And if you don’t have the website, chances are you won’t get the deal.
Having one shows a considerable degree of seriousness and even traction in your growth as a business.
3. Visible to anyone at any time
Your physical office is located on a particular road, in a particular town, and closes at a particular time.
On the other hand, your website is available to anyone, anywhere, and has no closing time.
All those clients you were missing out on because they came after closing hours, can see your online office even at midnight.
4. No need for clients to move in person to see your goods and services
People love convenience. They want their lives to be as easy as possible. And the internet has made this a reality.
Now, no matter what we want, we just go online and look for it.
If I have a wedding coming up and I’m looking for decorators, I won’t drive all the way from Jinja to Kampala to see what’s in your store. I’ll simply check online for a store with what I want.
5. Allows you to sell products online
The biggest companies have already been doing this for a while.
Look at Amazon. It makes sales worth billions of dollars every year to clients all over the world.
Jumia right here in Uganda has taken over online shopping, closely followed by the likes of Jiji and Kikuubo.
KFC, Javas, and Food Hub all sell food online and provide delivery.
Two sites we’ve built,
Eliwares Ug and Misoshiru Family are selling online too. Why not you?
6. Social Proof
Before committing to making a purchase, most people look to see how others think of the business providing the service or commodity.
They want to be sure the person or business they’re giving their money to is trustworthy and will deliver as expected.
This is where it pays to have a well-built website with testimonials and customer reviews from your previous clients, which speak for themselves and get you new clients.
7. encourage customers to contact you
A website is a great place to make your contact information easily available to potential customers.
You can even publish your contact information at the top or bottom on every single page.
Websites also come with a ‘Contact Us’ form that invites visitors to reach out to you just by filling in their message or inquiry and email address.
8. Make it easy FOR CLIENTS TO LOCATE YOU
The best website designers in Uganda create websites that come with integrations to Google Maps, which provides a pinpoint location embedded on the page for clients to get to your premises easily.
They can view what street your business is on, nearby landmarks, and any other information they may need for the journey.
Google Maps even allows them to simply tag the location as their immediate destination and guides them step-by-step to your door.
9. Makes it easy to market your brand
The main result of all these advantages? It makes it easy for you, and others, to market your brand.
No need for people to come to your office, or even speak to you directly.
Wherever they are, whatever time, they can use your website to see your goods and services, contact you, place orders, and even recommend you.
If your website is well-built and your services are great, your brand will be marketed for you even as you sleep.
10. A website ensures your success over the long term
As of January 2021,
almost 4.66 billion people (59.5% of the global population) used the Internet. In many countries, that number is much higher. In the US, for example, over 90% of people are online.
Without a website, your business is invisible to these people.
As we progress further into the digital era,
your business will become invisible to everyone unless you invest in a website.
So to stay competitive in this increasingly digital world, your business needs to get online.
If you need professional website designers in Uganda to build you a website, improve the existing one – or help get more traffic to it – please reach out to us any time.